Nearshoring Moves from Concept to Reality
7R, a leading commercial real estate developer, has entered into a long-term lease agreement with Profile VOX for more than 20,000 m² of modern warehouse and production space in Pobiedziska, in the immediate vicinity of Poznań. The BTS facility has been designed in a hybrid layout, combining a state-of-the-art logistics zone with production areas tailored to the tenant’s technical and energy-efficiency requirements.
The transaction strengthens VOX’s presence in one of Poland’s most dynamic industrial and logistics regions and responds directly to the growing importance of operating models focused on shortening supply chains and relocating production closer to end markets.
“This agreement is another example of nearshoring, which is no longer perceived as a theoretical trend, but as a real phenomenon positively influencing the Polish market. Decisions to combine production and logistics in one location increasingly result from a straightforward cost-benefit calculation. Shorter delivery times, greater predictability of lead times and improved process control now represent tangible business value, especially in an environment where demand in selected product categories is growing dynamically,”
comments Damian Kołata, Head of Commercial at 7R.
Strategic Location Near Poznań
The new 7R facility for Profile VOX will be developed in Pobiedziska, with direct access to National Road No. 5 (international route E-261). The project will deliver more than 20,000 m² of functional space, including warehouse and production areas as well as two-storey office facilities.
From the outset, the building has been designed to support the tenant’s sustainability objectives. It will be equipped with heat pumps and a photovoltaic installation of 350 kWp, expandable to up to 1,000 kWp, ensuring high energy efficiency and reduced carbon footprint across operations.
Production and Logistics in One Integrated Ecosystem
The Pobiedziska project is a strategic investment integrating production and logistics functions within a single location. The implementation of modern technological lines, a high level of automation and digitalisation will enable solutions aligned with Industry 4.0 principles. A key element of the infrastructure will be AGV robots, forming the backbone of internal logistics and ensuring smooth material flow between critical operational processes.
“The decision to lease 20,000 m² in a model integrating production and warehousing is a response to the company’s growing operational needs. The investment will shorten order fulfilment times, increase flexibility and enhance supply chain stability. At the same time, it represents the next stage of our development — after a period of intensive expansion of the VOX brand in the Indian market, we are now focusing on strengthening our European operational base, expanding production capacity and modernising infrastructure,”
says Jarosław Raj, Member of the Management Board at VOX.
Beyond Warehouse – A New Standard for BTS Facilities
As 7R highlights, projects that combine production, logistics and advanced technology are currently among the most sought-after formats on the market.
“Companies increasingly expect facilities that are not just warehouses or production halls, but truly support end-to-end processes, which fits perfectly into our ‘Beyond Warehouse’ concept. Pobiedziska is a location where key advantages come together: proximity to Poznań, access to the labour market and a position favourable for distribution across Poland and towards Western markets. Our investment enables stable growth without adding unnecessary kilometres to supply chains,”
adds Damian Kołata.
Poznań Remains a Strategic Logistics and Production Hub
The transaction confirms sustained demand on the Polish market for modern warehouse and production space, not only in major urban centres but also in rapidly developing regional locations. Over the past six years, Poland’s warehouse market has doubled, reaching more than 36 million m² of modern space.
Today, tenants analyse not only rental levels, but also total cost of ownership (TCO), automation potential, operational efficiency and layout adaptability to business processes. In this context, locations in the Poznań region remain among the most strategic points on the map of modern logistics and light production in Central Europe.
About 7R
7R is a leading commercial real estate developer delivering high-quality, flexible warehouse and industrial space, including built-to-suit (BTS) projects. Its portfolio includes large logistics parks, Small Business Units and urban warehouses under the 7R City Flex brand. To date, 7R has completed projects totalling over 1.8 million m², with a further 2.5 million m² GLA in the pipeline. Sustainability is integral to the company’s strategy, reflected in its low-carbon, energy-efficient 7R Green Saver building line.
About Profile VOX
Profile VOX is part of the VOX Capital Group, offering comprehensive solutions for home and interior finishing. The group operates two main brands — VOX and Vilo — each with its own market positioning. VOX products are present in more than 60 markets worldwide. The group operates production plants in Poland, Romania and India, supporting global growth while maintaining high quality and sustainability standards.
source: Advanced Public Relations
