Managing Partner at ONLINE REAL ASSETS - Digital Real Estate Company
This is a first for the global commerce giant: Online real estate sales at Amazon.es. The Spanish developer Altamira has put up for sale about a hundred houses and apartments in Madrid, Barcelona and on the Mediterranean coast.
The site allows the direct connection with a seller, but not yet the online purchase of the house. The proponent states that the first sales have already been made.
Altamira AM is a real estate company, a subsidiary of the US investment fund Apollo. Its wealth in Spain is over 50 billion euros. This initiative is clearly the first step in a plan to rapidly increase the proponent's online real estate sales.
Amazon.es is more shy about other real estate ads, as they are only present through links to the Trovit and Holapisos ad sites.
We know that Amazon, like other Gafa, is very interested in real estate: tests were conducted in the United States in 2017. This Spanish initiative is probably in a much more ambitious vision for real estate.